Orum is an AI dialer for revenue teams—powering smarter dials, faster connects, and context-aware AI agentic coaching to accelerate conversations and revenue.
Orum is an AI dialer for revenue teams—powering smarter dials, faster connects, and context-aware AI agentic coaching to accelerate conversations and revenue.
Orum is an AI dialer for revenue teams—powering smarter dials, faster connects, and context-aware AI agentic coaching to accelerate conversations and revenue.
Orum is an AI dialer for revenue teams—powering smarter dials, faster connects, and context-aware AI agentic coaching to accelerate conversations and revenue.
Work
Orum
Current
Orum is an AI dialer for revenue teams—powering smarter dials, faster connects, and context-aware AI agentic coaching to accelerate conversations and revenue.
AI Roleplay
Orum's AI Roleplay feature delivers realistic, on-demand practice conversations that help reps build confidence, improve skills, and receive consistent, actionable feedback at scale.
Salesfloor
Salesfloor is the live, multiplayer layer of Orum's dialer. It's a shared room where reps power through call sessions together, managers see team activity in real time, and coach live.
Salesloft
Salesloft is the leading sales engagement platform, providing sellers with an AI-powered, everyday solution in closing deals.
2022-2024
Design system
Salesloft's comprehensive repository of design guidelines, components, and patterns that ensure consistency and efficiency across the product
Conversations
Conversations is Salesloft’s solution to coaching users, expediting ramp time for new reps, and collaborating across sales teams.
Homeroom
2020-2022
Homeroom provides PTOs with a smart, flexible way to manage after-school programs.
Highlights
This page highlights Homeroom's journey in brand and visual identity, alongside a UI redesign project focused on improving the in-app organizer experience.
Soilless
2019-2025
Soilless is a and human-centered start-up, focused on empowering people to grow their own fresh food indoors at an affordable price.
Highlights
This page showcases Soilless' creative journey in visual identity, encompassing our brand, packaging, and website design.
About
Julie is a senior product designer based in Brooklyn, NY.
Hi, I’m Julie — a designer who’s happiest working in the spaces where clarity, systems thinking, and creativity overlap.
I currently design at Orum, working across core product surfaces and experimental AI. Before that, I spent several years building B2B SaaS and workflow tools at Salesloft, Tarro, and Homeroom, shaping complex systems like design systems, CRMs, internal tools, and content management. Those experiences taught me how to turn messy workflows into intuitive, supportive experiences that help people move faster and stay focused.
I also co-founded Soilless, an award-winning home hardware project that taught me how to build from 0-to-1 and bring early ideas to life.
My background in industrial design still shapes everything I build: start with people, honor constraints, design with intention, and make things that earn their place in someone’s everyday routine.
Grant programs/Awards
2023 Democratizing Friends & Family Round Grant
Issued by Hello Alice and Project Entrepreneur
New York City, NY - May 2023
2021 Arch Grants Program
Issued by Arch Grants
St. Louis, MO - Oct 2021
2019-2020 DesignxRI Catalyst Grant
Issued by DesignxRI
Providence, RI - Jan 2020